"Marco?...Rubio!"

Republican Presidential Nominee Marco Rubio plans to hit the airwaves Sunday, November 29th, with a new ad. This ad, which serves as Rubio's first on television, focuses on the recent terrorist attacks in Paris and the issue of national security. While the Rubio campaign would not comment on the price tag for this new ad, it is scheduled to run nationwide on cable networks.

Rubio's minimalist ad features himself, framed in front of a black backdrop, speaking directly to the camera and in a frank tone the American people on the issue of national security. The context throughout the ad focuses on an "us vs. them" comparison, which can be felt in Rubio's closing statement of,

 “I’m Marco Rubio. I approve this message because there can be no arrangement or negotiation. Either they win or we do.”

In addition to this ad, Rubio's campaign also plans to release another ad in which they highlight GOP Candidate Jeb Bush's high praise for Rubio. This tactic serves as an effort to undermine the Bush campaign's attempts to discredit Rubio though "phony attacks"and ads aimed at attacking the Florida Senator. Some of Bush's most notable lines used in Rubio's ad are,

 “He’s probably the most articulate conservative on the scene today [...] and has the fortitude to be a good president.”

Rubio's choice to frame the issue of national security and highlight praise given to him by his own competition, will seek to promote his platform portraying himself as the strongest choice in the upcoming election. Rubio currently sits third in the Republican Nomination Polls, though Senator Ted Cruz is not far behind. While fellow GOP candidates Donald Trump and Ben Carson deal with publicity issues in the media, Rubio will look to strategically surge in the polls with the same craftiness and timing of a stud race horse in the Kentucky Derby.

Sources and Polls: 

Marco Rubio's Campaign Unveils First Television Ad

Maro Rubio Unleashes a Devastating New Ad Against Jeb Bush

2016 Republican Presidential Nomination