Tuesday, October 13, 2015

"Joe, run."

Tis’ the eve of the first Democratic debate and the media front is anything but quiet. Hillary Clinton maintains her lead in the polls (45%) over Bernie Sanders (25%) and Vice President Joe Biden (17%), but both Sanders and Biden have continued to gain ground on the former Secretary of State. In efforts to continue progress in the polls, the group called Draft Biden plans to release a new ad that features the Vice President and focuses on the struggles and grit of working class citizens in America.

This release comes one week after the same group (Draft Biden), pulled an ad due to it “treading on sacred ground.” The previous ad highlighted the adversity and painful losses Vice President Biden has overcome during his tenure as a politician, such as the loss of his first wife and eldest son. As many gave their opinions on the ad and its message, White House Press Secretary Josh Earnest voiced his support for the ad and Vice President Biden stating,

"You don't serve in the United States Senate for multiple decades and rise to the position of vice president of the United States without having a powerful story to tell…And certainly Vice President Biden's personal story is as powerful as any story in American politics. And he also has a uniquely powerful way of telling that story and using it to inspire other people.”

In a one minute and forty five second clip focusing on the working class and their struggle to make ends meet, Biden gives his personal testimony that relates to the images shown. A signature line that sticks with the viewer at the end of the ad is heard when Biden states,

"You never quit on America. And you deserve a president who will never quit on you,"

The release of this new ad could give Biden and his supporters a much needed push as the nomination race intensifies. Clinton has struggled to expand her lead with Sanders and Biden slowly but surely making headway in the polls. While the Vice President won’t be an active participant in tonight’s debate, his presence will continue to be felt with the release of this ad.



Sources and Polls:

On Eve of Democratic debate, Draft Biden releases ad

Draft Biden pulling ad on vice president's personal story

Democratic Presidential Nomination Standings

Draft Biden New Ad

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